business tips

Are you making a change?

Are you making a change? 150 150 Pedrotti's Ranch

We recently polled some folks on our Facebook page about their new year’s resolutions. What did we hear back? The typical answers – eat better, lose weight, save money. These are all great resolutions and great goals, no doubt.

But we all know that the gym is packed to the brim for the month of January, and seemingly, the crowds fizzle to the norm by mid- to late February. While these are resolutions are personal resolutions, they can be applied to the thought of professional resolutions, as well.

Here’s a thought – rather than make resolutions that are seemingly made to be broken – why not make lifestyle changes?

Many years ago, Mahatma Gandhi told us what we need to do, “Be the change we wish to see in the world.”

Though Gandhi’s quote has been quoted to the point of becoming a cliché, it is something that should be implemented in our lives on a daily basis, both personal and professional. From a hospitality purview, we must adapt and make changes daily, literally.

So, what is the change we want to see?

Well, in the realm of hospitality, we want to change each event to be tailored to each of our clients’ interests and desires. We want to change any problem we see during an event and turn it into a solution. We strive to change the negative and turn it into a positive.

We want to change any poor experiences that someone may have had with a past vendor or venue and provide the most optimal service and experience. It is our goal to change the wrong to right, the bad to good, and the unsightly to beautiful – because our ultimate endeavor is to please every client, customer and guest that graces our presence.

Change is constant. It’s not a resolution you make once a year, especially in business. It is making adjustments, learning from failures, correcting mistakes, creating progressive paths and fine-tuning the smallest details to ensure that the change is leading to greater things and constant success.

So instead of a resolution this year, how about a change?

 (And a sidenote to our Facebook respondents, this in no way takes away from your noted resolutions. We are absolutely cheering for your success and hope that you can make the changes you need to succeed with your goals in mind! Go get ‘em!)

Is it Business or Personal?

Is it Business or Personal? 150 150 Pedrotti's Ranch

There are two different ways to communicate to a customer:

  1. The Personal Level
  2. The Business Level

In any interaction both business and personal alike, there are things you must consider before you communicate.

  • Attention – Pay attention to the little things.
  • Courtesy – Be courteous to the customer with every opportunity you receive.
  • Acceptance – Be accepting of the customer’s viewpoints.

No matter what your purpose is in the communication you must realize that you are speaking with a human and take this into consideration in your business level of communication. By ignoring the personal side of any interaction you will often find a customer upset at the lack of attention, even if you have achieved exactly what they requested.

Core company values should be communicated to the customer, whether directly or indirectly. Any communication should make the customer feel satisfied. By properly merging both of these personal and business communication styles you can be sure that you are making the customer feel cared for and still are able to bring the business into the picture in a positive light.

When a customer is upset the personal level should be the most important level in the way that you communicate to them. When someone is upset they want to be listened to and feel cared for and appreciated. The business level of communication might not show this care and attention that the personal level will. If you only show a rigid business perspective, people will often feel turned away from your brand.

Regardless of the situation – make sure that you use these two styles of communication in an appropriate manner. Determining the right communication for the right time is the key to delivering effective messages, discussions and conversations.

[Veterans Day Note: On this marvelous day – a special thanks to all of our veterans who served and are serving our country. We are appreciative of your sacrifice and devotion. Thank you!]

Plan for Success

Plan for Success 150 150 Pedrotti's Ranch

Proper communication can lead to successful plans, which in turn will lead to a successful future. Many businesses find themselves asking if plans for every little detail are worth the time and effort needed to create them. Every plan you make for every little detail will help lead you to success.

A plan always involves good communication skills between internal and external sources. A correct plan includes:

Objectives and Goals – Brainstorming with your employees is a key start to setting objectives and goals everyone can support. Having attainable goals will lead to higher productivity and a more positive atmosphere within the company. Setting impossible goals will set you up to encounter a glass ceiling that will not be easy to overcome.

Audiences – Define your audience. If you do not define who you are trying to communicate to, then your message can be lost in translation. Also, by defining your audience you can better determine the most appropriate medium for communication and information. 

Timetables, Tools, and a Budget – Set timetables for your goals and objectives. This will allow you to evaluate progress and improvements. Finding what tools can better help you achieve these goals is often a key step that is overlooked. Many people can identify their goals, but then cannot find the tools to help them achieve that goal. Break down your budget from the very beginning, and decipher the costs that can be implemented to each specific area of planning.

Evaluation – Evaluation before and after the planning is vital to the success of the overall plan. Evaluate your plan beforehand with a brainstorming session, and after the fact, with a survey or focus group. By using these evaluations you can better determine the success of  and implementation of the overall plan.

Plan development takes time and effort, but creating a detailed scheme of your objectives and execution will strongly improve your company’s performance.